From Hotel Killer to Hotel Seller

Airbnb spent 15 years telling travelers to skip the hotel. Now it's quietly building its own hotel business, poaching hotel execs and testing boutique properties in New York and Madrid. Hotel nights are still tiny, but growing almost twice as fast as everything else.

The numbers back the bigger story: app bookings up 22%, first-timers surging (thanks, World Cup - 100,000+ new listings, 1 in 6 guests brand new), and a raised 2026 outlook.

Chart-wise, ABNB is showing a bullish stacked-EMA setup on daily and weekly timeframes - 8/21/34 EMAs stacked and sloping up, price sitting right on the 8 EMA, with a daily squeeze building into the August 6 earnings date.